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Lighting is everything in photography | Photography Studio Lighting

Lighting is everything in photography | Photography Studio Lighting

“With the right photography studio lighting, proper filters, and back drops, anyone can make great studio shots.”

Lighting is everything in photography | Photography Studio Lighting

If you want to start a photography business for either portraits, advertising, or just if you want to do it as a hobby, you will need a good studio with the proper lighting to make your studio shots come out.

Lighting is very important. You cannot just use any kind of lighting for your studio. The one thing you need to realize when you set up your lights is that like heat, light is also measured in temperature.

No, lights do not measure in the same scale of temperature as heat or cold, in either Fahrenheit or Celsius, but Kalvin. Kalvin is the temperature scale that is used for measuring light. The Kalvin scale is different from the average Fahrenheit or Celsius scale. For example, Kalvin does not have a freezing mark, whereas with Fahrenheit measures freezing at 32 degrees and Celsius measures freezing at 0 degrees, likewise boiling at Celsius is 100 degrees and Fahrenheit 212 degrees. Kalvin is different. The Kalvin scale measures light by how cold or hot it is.

One thing that might confuse you with the Kalvin scale is that the colors that we usually associate as “warm tones” or “warm colors,” are actually the cooler colors on the Kalvin. The colors that are referred to as “cool tones,” on the other hand are hotter on the Kalvin scale.

For example, red and orange light normally ranges from 1000 to 4000 degrees Kalvin or 1000 to 4000K. Ideal studio lights are true white light, which simulates daylight would usually burn at 5500K. The hotter lights, which burn in a blue color range from 6000 to 7500K.

Color temperature is very important for photography studio lighting. Don’t think that your average 100 watt incandescent lightbulb will not work to provide the right lighting in your studio. This is because the color temperature of most of your average household incandescent lights burn at about 1000 to 3000K. This will give your photographs an over-dominating reddish tone.

Though you might like a nice warm tone for some of your photos,

I personally love warm tones, however, having an over-dominating reddish or orange tone is also not good and does not look professional.

Fluorescent lights of any kind should be avoided all together, even those so-called warm-tone fluorescent lights have too hot of a color temperature that will cause your photographs to have an awful over-dominating green tone that even some of the best color filters can’t eliminate entirely.

Lights Needed for Proper Photography Studio Lighting

Lighting is everything in photography | Photography Studio Lighting

There are two different types of lights that professional studio photographers use in their studios.

The best are halogen lights. Halogen lights are now the most commonly used studio lights because halogen lights burn at 5000 to 5400K which is as close to natural daylight that an artificial light can get.

There is also an incandescent studio lamp available as well. This lamp is known as a Tungsten lamp.

A Tungsten lightbulb is a lightbulb that has a special coating on the glass to minimize the warm tone coming out from the bulb. Most Tungsten lights are a minimum of 250 watts for studio uses.

The only thing you need to know about Tungsten lights is that because they are a high-grade incandescent light, they still burn cooler than a halogen lamp.

The average Tungsten light burns at about 2500 to 3000K, so you would need a corrective filter for your camera. Most cameras that are outfitted for photography studio lighting come with special Tungsten filters.

If you are using a basic 35mm SLR camera, you can get different sized filters for Tungsten lights or if you use the Kokin Filter System, you can save a lot of room in your filter storage area. This is because Kokin has a filter cash that has threaded rings that can screw onto your camera’s lens and the filters just slide into the rails on the filter cash.

A Tungsten filter is actually a slightly blue piece of glass which has just the right amount of blue to balance off the orange light given off by the Tungsten light. If you use a digital camera and do not have a Tungsten filter, you can always correct the color of your photograph on a professional photo editing program such as Photoshop or Aperture.

Halogen is a much better for photography studio lighting than the Tungsten light because with the color temperature being at 5000 to 5400K, this light gives the closest to natural daylight as possible. There are several different types of halogen lights available for your studio.

Many halogen lights are usually used in combination with a reflective umbrella or a special diffuser. Other halogen lights use barn doors to direct the light to the subject that is being photographed.

Umbrellas are usually used as either reflectors or diffusers. A reflector umbrella is mainly used in a studio as back lighting. For example, if you are doing a portrait, back lighting is used to highlight the hair or other accents of the person being photographed.

Usually the reflector umbrella light is positioned to the side of the subject and the halogen lamp faces the umbrella. The light from the lamp is reflected off of the umbrella and is shined towards the lit area in the studio.

A diffuser umbrella is actually a special umbrella that is placed in front of the lamp in order to diffuse the light and spread it out to fill the lit area. Usually the diffused light is used as the main lighting. Most of the diffused lights are set to flash as the camera takes the shot, since the diffusing material is rather thin and halogen lambs do give off a lot of heat.

Barn doors is another device used for directing light. Barn doors are these black metal flaps that are affixed to the studio lamp. The barn doors can be adjusted to direct the light to a certain direction and can basically make the studio lamp into a directional spotlight. These lights covered above provide the best photography studio lighting.

Anytime you want to make a good studio shot, be it portraits, advertising, etc., you need to know not only the basics of good photography and composition. Your photography studio lighting is just as important. Lighting is what makes the photo come out.

Photography Studio Lighting, Professional Photography Tips, Photography TipsStudio Lighting

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How to Sell Photos for photographers

How to Sell Photos

“Knowledge on how to sell photos becomes an important ingredient in fulfilling people’s thirst and enthusiasm for photography as a secondary income.”

Taking interesting photographs is generally enjoyable for the avid follower committed to his work. This is the easy part and if researched well according to current needs of buyers, offers great benefits both creatively and socially. The formula for success is as simple as the one, two and three steps required in achieving the benefits that come out of that very effort in perfecting the craft.

How to sell the photos becomes an art in it self, which determines success in continuing the passion and returns in the longer term. Photographers traditionally like the technology behind their images. For this very reason alone making money from the work is important, in supporting purchases of the latest cameras and software upgrades.

How to Sell Photos with Positive Results

The most important step to launch your work, are the reasons behind why you take the photographs in the first place. This takes a commitment in research to see who buys images and the hot topics in demand that suit your style. Finding out what types of images sell and tailoring your shooting habits around it is a fundamental must.

It is also an ongoing call for action to always be ahead of the “in need images” at a future date, so that time behind the camera is efficient, timely and productive. After reviewing the buyers out there and images required, study the business behind that need. It may be an advertising agency, magazine publication, online stock agency or other typical buyer of photography looking to promote a product, business or popular trend.

Also think seasonally so that images in your bank are produced in good time and not past last minute printing dates. This is especially so in the case of seasonal holiday promotions which can be planned for in advance. Finding out who pays what and the terms associated with that payment is a way of developing sound business sense.

The second step on how to sell photos is to decide which subject areas you are good with and of those, which fall out of your experience or comfort level. Never be afraid to admit your technical limitations or lack of interest in a particular topic. Equally important is to find out where your interest really lies. Don’t take images that serve of little interest to you, as the results will lack imagination and reflect in their delivery.

Also remember that by concentrating on images in short supply greater kudos will elevate your stature as a niche player, who understands the trends of buying habits. The final step in finding out how to sell photos comes from exploring online avenues of income, as well as traditional approaches to selected companies. The greatest success leads from exposure to a wide customer base of buyers. In this area the stock library route is by far the best way to expose the market to your work, while at the same time maximizing success in selling your images.

An online stock library will provide advice and guidance on submitting work and at the same time offer security of copyright. They will also protect the photographer’s best interests by bringing your work to the right markets and influential decision makers. In most cases it would be impossible to match their diverse client base built up through focused marketing dollars. Access to the wealth of technical information that they have invested in their storage technology will also be very helpful. Whichever way you choose to sell your images always believe in your achievement and look at the long term when collecting income on work submitted. It can be a waiting game guided completely by your knowledge and understanding of the marketplace.

The more you know how to sell your photos, the better chance you have of making a longer lasting future in the business. Anybody can make money from his or her photography. All you have to do is find out how to sell photos successfully and join the fraternity of people who benefit from the fruits of their labor.

How to Sell Photos, Professional Photography Tips or Photography Tips

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